Embracing rPET: How Go Rewise is Enabling the Transformation

Embracing rPET: How Go Rewise is Enabling the Transformation

As India’s leading supplier of high-quality food-grade rPET, we are proud to partner with pioneering brands that are taking bold steps toward circular packaging. From Coca-Cola India and Diageo India to Clear Premium Water, leading enterprises are now integrating Go Rewise’s rPET into their packaging solutions backed by our globally certified quality standards, secure sourcing model, and technical implementation support.

This shift is not about compliance alone. It’s a decisive pivot toward accountability, climate responsibility, and long-term business resilience. With April 2025 Extended Producer Responsibility (EPR) targets mandating a minimum 30% recycled content in plastic packaging, the packaging industry is rapidly moving from aspiration to action. And Go Rewise is driving this evolution delivering scalable, compliant, and commercially viable rPET solutions to the brands shaping tomorrow’s market.

From Perception to Performance: The Rise of rPET

Recycled PET (rPET) has come a long way from its early perception as an inferior alternative. Through innovation in processing and quality control, Go Rewise has elevated rPET to match virgin plastic in clarity, strength, and safety thereby meeting the demanding performance standards of global consumer brands.

Today, rPET is not just an environmental statement. It’s a business imperative. Companies that proactively integrate recycled content are reducing their carbon footprints, building consumer trust, and future-proofing their operations ahead of upcoming regulations. With Go Rewise’s rPET already commercialized by India’s top brands, the momentum is real—and irreversible.

Coca-Cola India: Transforming Packaging with Go Rewise

In June 2024, Coca-Cola India took a major leap toward sustainable packaging by introducing 100% rPET bottles for its Affordable Small Sparkling Package (ASSP) 250ml format, starting in Odisha. This bold move was made possible by Go Rewise’s FSSAI-approved rPET, meeting the stringent specifications of one of the world’s most recognized beverage brands.

Produced by bottling partner Hindustan Coca-Cola Beverages Pvt. Ltd. (HCCBPL), this packaging solution is projected to reduce emissions by 36% compared to virgin PET. Featuring the on-pack message “Recycle Me Again,” the bottles are part of a wider mission to drive responsible consumer behavior and support India’s sustainability goals.

Diageo India: Raising the Bar with Circular Materials

Diageo India, under its ‘Society 2030: Spirit of Progress’ initiative, has embedded sustainability across its packaging strategies. As part of its journey to plastic neutrality, the company has introduced 100% recycled PET bottles for select 180ml premium products, made using Go Rewise’s food-grade rPET.

Beyond packaging transformation, Diageo India has also eliminated mono-cartons from 95% of its scotch portfolio and has already collected over 22,000 metric tons of post-consumer plastic under its EPR program. Diageo is ensuring regulatory compliance without compromising on product safety or visual appeal by partnering with us. 

Clear Premium Water: Championing Green Innovation at Scale

In January 2025, Clear Premium Water became the official hydration partner for the 38th National Games Uttarakhand 2025, supplying bottles made entirely from Go Rewise’s rPET. This initiative complemented the event’s green vision, which included recycled e-waste medals and zero-waste goals.

As part of its Get Set Recycle campaign, Clear Premium Water has emphasized the importance of closing the recycling loop—ensuring every bottle is collected, recycled, and reborn. In a notable feat of engineering and operations, the company completed the integration of a 100% rPET production line in just 45 days, working closely with Go Rewise to scale sustainably.

Supply Chain, Safety & Strategy

What sets Go Rewise apart is our commitment to delivering end-to-end value across the rPET lifecycle:

• Ethical Sourcing: Our supply chain starts with responsible PET waste collection via trusted waste aggregators.

• Transparent Traceability: Every batch of rPET is fully traceable from collection to conversion, ensuring visibility and accountability across the supply chain powered by innovation and collaboration.

• Advanced Processing: Precision sorting and contamination removal ensure purity, consistency, and traceability.

• Global Compliance: Our rPET is certified by FSSAI, EFSA, and US FDA, enabling safe use in food and beverage packaging.

• Technical Integration: From line trials to production switchovers, our team supports seamless onboarding into client packaging workflows.

At every stage, we ensure that our partners aren’t just using rPET—they’re using it right.

Beyond Compliance: Building Sustainable Brand Value

With Go Rewise, brands unlock more than regulatory compliance. Our solutions help clients:

• Position their sustainability efforts as powerful consumer propositions
• Improve ESG performance and investor perception
• Reduce carbon emissions and plastic waste at scale
• Meet and exceed 2025 EPR targets with confidence

We also support packaging redesign, label messaging, and campaign development to communicate sustainability in ways that resonate with today’s conscious consumer.

Conclusion: rPET is not the Future. It is Now.

The EPR deadline is a fast-approaching mandate. Brands that delay their transition to recycled content will face regulatory risks, supply chain strain, and loss of consumer trust.

Those who move today—like Coca-Cola India, Diageo India, and Clear Premium Water—are already reaping the rewards of early action and expert partnership.

If your brand is looking to commercialize rPET packaging, meet regulatory deadlines, or make sustainability a cornerstone of your business, Go Rewise is ready to lead the way. Our solutions are tested, certified, and already transforming the packaging landscape for India’s most ambitious brands.

Let’s make plastic circular. Book a free technical call today